An effective mobile content marketing strategy takes in all the ways that mobile use is different from desktop use. Jan 01, 2012 short, sweet, and to the point, but filled with a ton of useful infoformation to help guide your organizations or your clients content strategy. Kristina halvorson author, content strategy for the web. They will give a full day workshop on june 5th about everything you need to know about mobile content strategy and mobile. All too often people reduce mobile optimization to a series of design checkboxes. Instead, we should simply use this context as a catalyst for. Creating a content strategy for mobile devices in the classroom. Its time to define a mobile content strategy that will make your customers very happy. How to build seo into content strategy jonathon colman.
Sure, i have been an information architecture and content strategy, user experience consultant for going on twenty years now. Jul 27, 2012 we use your linkedin profile and activity data to personalize ads and to show you more relevant ads. She shares her knowledge and insights on managing organizations, websites and people. Get content strategy for mobile now with oreilly online learning. Defining your mobile content strategy uies all you can. Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. New contexts and interactions in mobile force us to rethink how we style content. Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Its essentially user experience, design and content strategy.
Instead, we should simply use this context as a catalyst for creating deviceindependent content. A lot of people rolled their own tools to create a management interface for web content. The technical documentation team works with structured content, and the content repository is often not available to those outside the team. Jul 25, 2014 creating a content strategy for mobile devices in the classroom posted on july 25, 2014 by karen mahon i feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. Content strategy for mobile uies all you can learn library. On the upside, what karen means with this is that a content strategy shouldnt focus on the mobile context only. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy. Mar 24, 2015 developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop.
If you have an interesting mobile marketing tip, please leave it in the comments section below. Help your content go anywhere with a mobile content strategy. To learn more about using bookshare with your device, visit the help center here is an overview of the specialized formats that bookshare offers its members with links that go to. If you look back in the history of web content management, the mid 90s and early 2000 were pretty much prehistory.
Jan 12, 2014 with mobile device usage growing by leaps and bounds each year, perhaps its time to start creating a mobilefirst content marketing strategy and then work backwards to cater to your desktop visitors needs. About the author photo by alison grippo if the internet is more awesome than it was in 1995, karen would like to claim a very tiny piece of the credit. Special thanks to martinez media for creating our logo, site design, stickers, and for just being really awesome. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. How does content on a webpage translate to an audio interface. Past events content strategy atlanta atlanta, ga meetup. When we talk about content strategy for mobile, were also. Were focusing on a userfirst mobile strategy in this post, but its important to note that there is a larger context at work here. The content strategist and ux designer says that mobile will be the fulcrum to push smart publishers to restructure their content for a multiplatform future. More from the a book apart library just enough research.
You may be familiar with it because you wrote the foreword. Content strategy in a zombie apocalypse, karen mcgrane at usi. Karen mcgrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting. When working on the launch of hubspot s content optimization system, i poured over karens writing on adaptive content, particularly her most recent book, content strategy for mobile.
Sure, we follow a ton of blogs, twitter feeds, discussion forums and even online courses but nothing beats an oldfashioned book for structured learning at your own pace on a lazy weekend afternoon this is our carefully curated collection of recommended reading. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. This book discusses how to manage, publish and maintain your content across all emerging mobiles. The for mobile bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms. Content strategy for mobile w karen mcgrane, part 1. And this week, well, im a little worried im coming down with something because my hearts all aflutter that we are speaking with paul gee and rob wooten, who are here today too talk to us about the jama network. Karen mcgrane on content strategy for mobile lullabot. Mar 18, 2016 how to create and manage content for highend websites. Sure, we follow a ton of blogs, twitter feeds, discussion forums and even online courses but nothing beats an oldfashioned book for structured learning at your own pace on a lazy weekend afternoon. Theres no getting away from it, mobile internet is not going away any time soon and for those designers that have been avoiding it, nows the time to. While a responsive site can be part of a mobile content marketing strategy, its definitely not the entire kit and caboodle. Jeff eaton and karen mcgrane discuss the rise of mobile. With an effective mobile content marketing strategy, youre likely to rethink.
So i wrote a book called content strategy for mobile. Jul 28, 20 manage the content of your mobile app with our easy to use content management system. Content strategy for mobile karen mcgrane, crafts and projects for children, and many other ebooks. Oreilly members experience live online training, plus books. You dont get to decide which platform or device your c. Karen mcgrane, author of content strategy for mobile and pioneer in user experience design and content strategy discusses content. Karen mcgrane declares that organizations can no longer view mobile as a separate content platform. We saw a lot of posts out there focus only on the team who will develop the strategy, rather than the actual components of the strategy. Uncle sam wants you to optimize your content for mobile. Special thanks to martinez media for creating our logo, site. Published in content strategy, mobile multidevice, writing. Because so much of what makes or breaks largescale content projects is the human side of things.
Here are the best tips for writing mobile content and building an effective mobile content strategy that will help you engage mobile readers, and even convert them. In content strategy for mobile, karen mcgrane shows you adaptive, structured content, and the strategy youll need to achieve it in the mobile world. May 18, 2017 since most users nowadays are mobile, the usefulness, helpfulness, and usability of your mobile app reflects directly back onto your company. This book is the most cogent argument ive yet seen for the separation of form from content. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. How can you be sure that your content will work everywhere, all the time. A new podcast for microsoft developers covering topics such as azurecloud, windows, windows phone. Im karen mcgrane and i consult on digital strategy. Content strategy for mobile karen mcgrane download. Doing what matters, karen mcgrane women in business.
Content remains a fundamental challenge for all of our organizations. Instead of talking about whats next, lets talk about whats needed. About karen for more than fifteen years, karen has helped create more usable digital products through the power of user experience design and content strategy. How to build the right content strategy for your mobile app. What if we stopped thinking of publishing as a sequential process and we start thinking about having one universal structure that would be designed from the start to cover the full range of. Welcome to the mobile world, a magical place where people want to view your web content on a device that tucks neatly into their pocket or purse. I recently began teaching a class in mobile content marketing for marketingprofs university, taking over for the user experience expert and.
Content and discontent postlight digital product studio. So why are companies approaching mobile content from a desktop perspective. Karen mcgrane medium, a list apart, uxmatters journalist. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. You actually dont need a separate content strategy for mobile and desktop. Youll first gather data to help you make the case for a mobile strategy, then learn how to. Karen mcgrane s content strategy for mobile brilliantly describes our biggest challenges and opportunities in the wild, wild west of content. How to create and manage content for highend websites.
There is a common misconception around optimizing for mobile readers, though. I studied this back in the mid 90s, at an engineering school called rensselaer, in upstate newyork, and acquired very solid foundations of usercentered design. Karen mcgrane content strategy for mobile a book apart. There was very little content management, or it was either a badly functioning, complex enterprise system or you had to roll it yourself.
As in most situations, context is crucial, and its important to figure out how ones mobile content strategy is working for users. Karen helps readers understand the larger change at play. On the downside, theres no such thing as content strategy for mobile. So, how do you create a successful mobile optimized content strategy. Im one of the few people in this industry who really came in through the front door. Content marketing strategy the strategic side ofcontent marketing bit. Heres how to optimize your content for your mobile app to enhance the overall user experience. Content marketing is an umbrella termencompassing all marketing formatsthat involve the creation and sharingof content in order to attract, acquireand engage clearly defined andunderstood current and potentialconsumer bases with the objective ofdriving profitable customeraction.
At the intersection of design and content strategy. Information and subscription on friends, a zombie apocalypse is upon us. Consumer report 2012 car buyers guide pdf we have made it easy for you to find a pdf ebooks without any digging. As sara wachterboettcher writes in her book, content everywhere, its about creating portable, flexible content structures that go wherever your users are, without sacrificing quality. Because of this, youll be required to look at copywriting in a whole new way. When discussing print versus web publishing in a mobile context, mcgrane asks a powerful question. How to create a mobilefirst content marketing strategy. Shell also describe how your cms and workflow process can work for mobile publishing, too. A veteran of the content world, shes a champion of making great content accessible to your audience. Apr 21, 2016 so, what is a mobile strategy for 2016. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time.
Workshop on mobile design and content strategty by. Keep up with your favorite youtube channels and access the worlds videos anywhere with the official youtube app for android. Oct 10, 2018 according to eric, one of the key changes in the content industry has become the inability for multiple groups within a department to share content while using a common set of tools. Questions you need to ask to develop your mobile and desktopfriendly content strategy. In many cases, they are accessing content through mobile devices, and its important to consider format, context, and usecase scenarios when serving up content experiences, ensuring a pleasant experience for users no matter what device theyre using to. March 4, 2019this is a sample chapter from karen mcgrane s book going responsive. Karen mcgrane on a good day, i make the web more awesome. Take oreilly online learning with you and learn anywhere, anytime on your phone or tablet. Content strategy for mobile by karen mcgrane goodreads. Alex breuer, the guardianfluid grids, flexible images, and media queries. Content strategy for mobile by karen mcgrane i recently began teaching a class in mobile content marketing for marketingprofs university, taking over for the user experience. We are pleased to present you with this excerpt from chapter 1 of content strategy for mobile by karen mcgrane, now available from a book apart. Articles tagged karen mcgrane 1 joshua benton january 16, 20.
Karen proclaims that mobile is the best thing thats ever happened for content. Content strategy for mobile by karen mcgrane get content strategy for mobile now with oreilly online learning. Youtube to gifs executing a flawless content strategy chris bennett. From optional to mandatory back in olden days oh, like a mere decade ago having an attractive and functional website was the most critical priority for a business. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. I think its you and karen mcgrane and a couple other people that use the phrase that all consulting is ultimately therapy i think really applies a lot to content strategy. Ux design practices apply to content just as much as they do to interfaces. Clean up your content the responsive design became a content solution and not just a technical solution to make the ongoing evolution of our digital products more robust. The lavacon content strategy blog page 2 of 3 learn about. If the internet is more awesome than it was in 1995, karen would like to claim a very tiny piece of the credit.